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Nike Air Jordan Ad
Nike Air Jordan Ad
Nike Air Jordan Ad
Nike Air Jordan Ad

Nike Air Jordan Ad

An ad for the Nike Air Jordan line of basketball shoes. Personal work.

This idea came to me after a pitch I sent to a client that went eventually discarded. I am a huge Michael Jordan fan and I love his signature flights towards the rim, suspended in the air and gaining momentum for a dunk or an impossible layup clashing against players twice as heavy as him.

I think that’s just what I wanted to make here. I wanted to make a simple illustration, just MJ in flight,floating forever while at the same time I wanted it to be dynamic and aggresive. I traced a picture of him and then added several brushes to his figure. I also created a small logo that could be used for the collateral: tags, boxes, bags, etc.

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