An ad for the Nike Air Jordan line of basketball shoes. Personal work.
This idea came to me after a pitch I sent to a client that went eventually discarded. I am a huge Michael Jordan fan and I love his signature flights towards the rim, suspended in the air and gaining momentum for a dunk or an impossible layup clashing against players twice as heavy as him.
I think that’s just what I wanted to make here. I wanted to make a simple illustration, just MJ in flight,floating forever while at the same time I wanted it to be dynamic and aggresive. I traced a picture of him and then added several brushes to his figure. I also created a small logo that could be used for the collateral: tags, boxes, bags, etc.